Derrik Dennis

808 N. Main Street · Elgin, Texas 78621 · (512) 826-5175 · derrik@austin.rr.com

I am a motivated and responsible data analyst with a passion for developing actionable results out of complicated datasets. I have proven leadership aptitude across a variety of working environments. I am well versed in presenting results to executive staff and collaborating with teams across multiple disciplines when called to act upon those results.


Projects

An app developed to let a user know their top musical tastes by song and artist and provide a comparison of the top artists and tracks in the past year

Analysis of Citibike NYC by looking at August 2018, 2019 and 2020 data to determine what impact has the pandemic had on ridership.

A in-depth review on the migration of hurricanes occurring earlier over time, the intensity of these storms, and what impact are they having on key demographics.


Experience

Assistant Manager

Siena Ristorante
  • Service standarization increased average OpenTable Rating from 90% recommended to 97% recommended
  • Rollout of new reservation protocols helped bring in record revenue for Q1 and Q2 2019
  • Banquet standardization led to 10-15% reduction of errors and faster turn-time per course
March 2018 - Present

Director of Sales and Business Development

Arbitron Mobile
  • Won key strategic pilot program within three months of onboarding with Facebook valued at $1.35 million across 6 markets over a six-month period
  • Signed Verizon, Qualcomm and Cisco to syndicated smartphone tracking reports valued at over $500K in 2013
  • Managed sales and analytics team for North American Market
May 2012 - November 2013

Director, Telecom Practice

Nielsen
  • 2010 Nielsen Global Telecom Practice Employee of the Year
  • Successfully met the target revenue goal of $13 million for 2011 and developed a strategy to make Mobile Insights the most profitable Telecom Practice product for the year with overall EBITDA above 30%
  • Built a strategic retailer research relationship with Nokia by winning a contract covering Mystery Shopping and Retail Experience valued at $880,000 covering 14 countries in the Middle East and Africa
January 2008 - May 2012

Education

University of Texas at Austin - McCombs School of Business

Certificate - Data Analysis and Visualization

April 2020 - October 2020

Florida State University

Bachelors of Science - Meteorology
Bachelors of Arts - Communications
May 1995 - April 2000

Skills

Data Analysis
  • Database Design and Management
  • Data Quality Assessment
  • Pattern and Trend Identification
  • Regression Analysis
  • Problem Solving and Troubleshooting
  • Visualization of Data Insights

Analytical Skills
  • Python - Pandas, Matplotlib, API, BeautifulSoup4
  • JavaScript - Vanilla, d3, Plotly, Leaflet
  • Tableau
  • SQL
  • Microsoft Products - VS Code, Word, Excel, VBA, and PowerPoint

Interests

Apart from being a data analyst, I enjoy being outdoors. During the fall, winter and spring, I love to garden with potatoes, onions and tomatoes being my specialties. I also love hiking and astronomy. I still have a soft spot for my first love - meteorology.

When I am indoors, I love to cook and I am an avid follower of game shows. I enjoy watching college football with my friends and family and follow the Florida State Seminoles and the Texas Tech Red Raiders. I also spend a large amount of free time honing my technical skills in data analysis using Python, JavaScript and Tableau.